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Tuesday, April 24, 2012

TechChange to Host Digital Organizing Twitter Chat on Friday April 27th


TechChange to Host Digital Organizing Twitter Chat on Friday April 27th


Description:The campaign to #StopKony is approaching a critical transition. On April 20th Invisible Children will launch its Cover the Night campaign on the heels of one of the most successful viral videos of all time.
Moving forward from online ‘awareness-raising’, in which over 85 million people viewed their video Kony 2012, Invisible Children is now asking their supporters for something more – offline action. Regardless of your position on the efficacy and appropriateness of the campaign, the upcoming Cover the Night will be an important event in the short history of digital activism. How will Invisible Children translate a resounding marketing success into tangible action? What does this mean for the greater advocacy community?

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