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Wednesday, April 25, 2012

CinemaCon: Warner Bros. Unveils New Dark Knight, Hobbit and Great Gatsby Footage


CinemaCon: Warner Bros. Unveils New Dark KnightHobbitand Great Gatsby Footage


There was a lot of anticipation for today's Warner Bros. presentation, because every year, they really seem to bring their A-game, and coming off the enormous hit of last year's Harry Potter and the Deathly Hallows – Part 2, they got to do their presentation earlier in the week as part of the Opening Day Ceremony. Much of the excitement came from the knowledge that director Christopher Nolan would be bringing something for The Dark Knight Rises to the presentation, since he's always had a lot of respect for exhibitors and theater owners. Also, the buzz broke out earlier in the week that Peter Jackson would show ten minutes of his upcoming The Hobbit: An Unexpected Journey in 3D at a higher frame rate of 48 frames per second, nearly double what's considered the standard.

But first, everyone had to wait over an hour to listen to speeches from MPAA Chairman and CEO, Senator Chris Dodd, and John Fithian, President and CEO of NATO, who had a lot of interesting things to say about the state of the film industry. Probably the most significant revelation was that 20th Century Fox would stop all non-digital film stock distribution in roughly two years and only be releasing their films digitally. 

Once the Warner Bros. presentation began in earnest, Tim Burton started off by showing an extended trailer for his Dark Shadows after bringing Johnny Depp out, who barely said much of anything.

We'll jump right ahead to the movie everyone was looking forward to, The Dark Knight Rises, although Nolan chose instead of showing the trailer or any sort of long clips with dialogue, to just show a series of hand-picked images that he had cut together with music, with some footage we'd seen before either in previous trailers or stills but also some new bits. It was still quite powerful, even if there wasn't enough dialogue to really have any sort of context.


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